Best Mailing Lists 7507 East Tanque Verde Rd
23 years of mailiing lists and leads for business and consumers.


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Business Lists

America's most complete business mailing list:

Our list of over 20 million professionals and 14 million business locations can be segmented into a variety of sub groups. We can break the list down by name, gender, population codes, and more.

CLICK HERE for more details. Or call 1-800-692-2378.

List Examples:

Business & Trade Organizations

10,042

Business & Trade Publications

10,749

Business Associations

57,919

Business Brokers

2,277

Business Economists

3,055

Business Executives

2,500,000

Business Executives, Home Address

2,766,414

Business Executives, Top Salaried, Home Address

196,787

Business Forms Mfrs.

1,953

Business Machine Dealers

7,059

Business Men, Small Town

3,200,000

Business Mgmt.-Consultants

94,570

Business Owners, Home Address

607,499

Business Schools

10,774

Business, Secretarial Schools

4,297

Businesses, One Man

3,200,000

Since 1984 Best Mailing Lists has been providing business mailing list leads to over 100,000 clients nationally.  Mass media such as radio, television, newspapers, and billboards don't offer much in the way of audience selectivity.  Targeted business lists help to zone in on a selective audience.  You rent business lists that contain specific information about specific businesses. 

The following five good good questions are important to ask when renting a business list:

1.  How is the business list compiled? For the best quality business lists, know how the data is actually compiled.  Ask where the data comes from because the more sources a compiler uses, the more meaningful and accurate the data is.

2.  Is the information telephone verified for accuracy? In order to deliver the most accurate data possible, every record on a business list should be telephone verified.  That means that the compiler should call every business and ask if the information on file is correct.  In addition, the compiler should use the telephone call to gather additional useful information, such as contact names, number of employees, number of computers, and so on. 

3.  How often is the business list updated? Information on a business list is dynamic.  Every minute a new business opens.  Every two minutes a company name changes.  Every four hours an ownership change takes place.  Business list records need to be constantly updated and cleaned monthly by using the United States Postal Service's National Change of Address (NCOA) form.

4.  How do you decide which audience to target a business list mailing to?
To pinpoint the best targets for a direct mailing, your mailing list professional should discuss the following information with you:

  • Type of Business:  If you manufacture widgets, you'll want to target business that utilize widgets.
  • Contact Name and Title:  Gets your message to the right person within the organization.
  • Sales Volume:  Gives an understanding of how large or small your target business is.
  • Number of Employees:  The size of a business helps to determine the right products, services, and marketing.
  • Credit Rating Score:  Helps gauge the reliability of the business that your targeting.
  • Years in Business:  Provides a key indication of success.
  • Radius Search:  Allows you to search for businesses in a given area.

5.  How quickly can the business list be shipped? Most companies will give you counts (the quantity contained on the list when a company requests a business list category) over the phone in minutes.  Within hours, your list can be e-mailed to you or downloaded from an FTP site. 

6.  What type of format is the business list come in? You can choose to receive mailing labels, a printed list, or electronic files.  Or, if you have traveling sales representatives, you'll want to consider 3 x 5 sales lead cards.  Keep in mind, data delivered electronically gives you the ability to use the records more than once.  Repetition is the key to a successful mailing.  Plus, electronic files give you control and flexibility.  All you need to do is import the business list into your own computer software such as ACT, Excel, or Word to name a few.

You want your direct mail business list campaign to be very selective in terms of audience.  Otherwise, you end up wasting a lot of money sending out a beautifully presented offer to people who just aren't interested.  Many people are ecstatic when they get a 3 percent response.  Others are disappointed.  For responses to a prospect business list, 3 percent is very good.  If your offer is to your customers, you probably expect to do much better.  The first thing you need to do is take a very close look at your current customers and find out every relevant thing about them in relation to your product or service.  If you can develop the perfect snapshot of your current customers, finding more of them through the effective use of a business mailing list will be easier.

After you have as much specific information as you can about your current customers (by talking to them on the phone or sending them a survey, for example), you have options on how to use that information to zone in on your target audience - your prospective new customers.  Database services enable you to submit your business list of current customers and, based on the information in the database about your customers, find other prospects who have similar characteristics.  The characteristics that you'll find for business lists include their SIC (Standard Industrial Classification) code, number of employees, sales, number and type of location, and so on. 

Time that you invest in business list research is never wasted.  Pick your names carefully, and keep very good records of everything you test. Business- to business list mailers have a unique problem that business-to-consumer mailers don't:  how to get past the gatekeeper - the person who screens the mail for your prospect.  You can get past the gatekeeper by sending personal-looking mail or by sending dimensional packages.  A dimensional package is usually a box or maybe a tube that really stands out on the desk from the other mail and looks very important.  It's difficult for the gatekeeper to keep this kind of package from the recipient.  Mailing a dimensional package can be expensive.  The packaging is certainly more expensive than an envelope, and it typically need to be hand-assembled.  In the business-to-business world, though, a sale can be worth hundreds or thousands of dollars.  One sale can pay for a lot of direct mail packages.  A dimensional package can well be worthwhile.

Not everyone who receives your offer is in the buying window for your product or service.  But if you've done your targeting properly, all the recipients to on your business list selection will at least be interested.  Your letter must motivate your prime prospects (those ready to buy) to ask you for more information. 

  • Personalize your letter .  Don't use the phrase "Dear Executive" or something as impersonal as "Dear Sir or Madam."  Although personalizing your letter may cost a little more, doing so shows that you care enough to know the name of the person you're writing to.  You can't always personalize your letters, but try to do so when you can.
  • Get the reader involved .  Don't start the letter with "we" or "I."  The reader doesn't know you, so why should he or she care about you?  Instead use "you" when marketing to your business list prospects to that the letter is about the reader right from the start.
  • Present the benefit and then get into the information.  Readers care about information only if you've already presented them with a benefit that makes them curious for information.
  • Say how features benefit the reader.  Readers don't care about the features unless they know how these features will benefit them. 
  • Use everyday language. 
  • Ask for the order.  Use "call" instead of "contact."  You want your reader (potential customer) to get in touch with you, but "Please contact us" is way too impersonal.  "Call" is more direct and action oriented. 
  • Don't overlook the P.S. in your letter!   The postscript is one of the most important parts of the letter.  In a sales letter, the P.S. is a powerful sales tool.  Tests have proven that people who read direct mail sales letters don't start by actually "reading" the letter, they skim it quickly.  And the first thing they actually read is the P.S.  So use the P.S to mention your biggest benefit.  And then hook the reader with something like, "Free Gift when you order within 10 days!"  (But don't tell what the free gift is).

Structure your letter correctly.  Long sentences, sentence fragments, poor grammar - all are big no-no's when it comes to direct mail writing (or any kind of writing for that matter).  Long sentences force your reader to struggle to member the beginning of the sentence.  That's work, not fun.  Reading your letter should be fun.  Make sure that you write short sentences.   The same holds true for paragraphs - keep them short.  Not only do short paragraphs make the letter easier to read, but they open up the layout of the letter as well.  With an open layout, your letter looks like a quick, easy read and not something that's difficult and ponderous.  In sales letters, whether to business list prospects or consumers, don't make any paragraph more than five lines long. 

Correct grammar is important.  Of course, you can always break the rules if you have a good sense of your target audience.  But you need to know the rules to break them.  Before you publish anything, proofread it, but don't proofread right after you write.  You'll be sure to miss something. 

One telephone call to our toll free number at 800-692-2378 or fill out the order form is all it will take to deliver targeted, accurate business list prospects that will increase sales and the bottom line for your company.

 

 
 
Best Mailing Lists, Inc.
7507 East Tanque Verde Rd.
Tucson, AZ 85715